Heard Rolex don't include AR as they want to make their watches shinier and more recognizable from a distance.
Ya, I heard of that theory before. They were saying that there is a distinct 'shine' of a real Rolex when seen from far.
if rolex pretends to care about performance so much, the least they can do is to add AR coating to their sapphire crystals to aid readability. even way cheaper brands can afford to do that. rolex is just short-changing their customers.
it's not as if rolex hasn't done AR coating before.
case in point: around 2010, rolex started adding AR coating to their date cyclops. not convinced? just go to any 2nd hand shop and compare.
so if they can do it on their date cyclops, wtf don't they do it for the entire crystal?
the bling factor "theory" is merely cooked up by some vainpot, "emperor's new clothes" rolex owner who cares more about bling (complete idiots imo) and consoling themselves for being ripped off by rolex, than basic performance.
being a rolex owner needn't make one blind to its faults.