I've always felt that Sony is spreading themselves too thinly, spending too much resources unnecessarily by releasing a wide range of products.
They don't even have the market share to justify for their diversification.
I mean - I don't wish to use apple and Samsung to compare - rival companies have a huge market share, apple only has a few models and they've got the sales figures. Samsung has many models, but they have global sales figures too.
Sony has been in the red for years and have only a small fraction of the market share, but year after year, they release so many phone models, from low end to mid tier to high end phones..... And now.... The much adored Z flagship comes in 3 variations?!! Why?! Why oh why is there a need to have Z premium, Z and Z compact when you already have M, C, etc etc....
Cos the more models you sell, the more costs are involved. More man hours are spent. More money put into R&D, market sampling, manufacturing, marketing and promotions, etc etc....
You can only sell so many phones. I do not think that by releasing more models and variations, they are able to sell more phones or capture a bigger market share.
Am I wrong here? Any thoughts? Or I am the only one who wishes to see these Japs make some profits for once? I wonder what their business model is like.