[holidayforever]

Looks damn gross please

[holidayforever]

Hotelier Jennie Chua's New Challenge: Bringing Jollibee Fast Food to Singapore - Forbes

Chua is a 40% shareholder in Beeworks, which in May signed an agreement with Jollibee Foods’ Golden Plate subsidiary to bring the Philippine fast-food giant to Singapore. Beeworks, which Chua cofounded earlier this year with two other veterans of the lifestyle and hospitality industries, will have 40% of the joint venture, to be called Golden Beeworks. Golden Plate will hold the rest of the company, which will have initial funding of $1 million. Chua says a handful of stores are planned, with the first Jollibee outlet scheduled to open in Singapore by early next year.

Chua, who enjoys considerable status among Singapore’s corporate elite, has known Jollibee founder and FORBES-ranked billionaire Tony Tan for more than 20 years. She says the subject of bringing the Jollibee flagship brand to Singapore, which hosts about 200,000 Filipinos, had come up before, but the timing was never right. But as Jollibee Foods rapidly gained market share in other cities–there are 80 Jollibee stores overseas, in Asia, the U.S. and the Middle East, in addition to more than 750 stores in the Philippines–Chua’s dormant business ambitions were reawakened.

Despite being a new entrant to Singapore’s already crowded $4 billion food service industry, Chua sees the restaurant chain quickly becoming a household name. “There is a ready support base,” she says. “The menu has Asians in mind, and it doesn’t need to be adapted from Western fast food.”

Jollibee dominates the fast-food hamburger market in the Philippines, with a 39% share, outpacing main rival McDonald’s 15%. But it may face stiff competition in Singapore, where McDonald’s is the leader with 38% and KFC comes in second with 17%, according to Euromonitor International.

Chua (who loves Jollibee’s fried chicken) says Golden Plate will manage day-to-day operations while Beeworks will offer advice about the Singapore market. Despite joking she hopes to get very rich from the venture, Chua says she doesn’t consider herself an entrepreneur. “If you were to ask me that, I would be very fast to tell you no,” she says. “But I count myself as a good manager.”

Liew Mun Leong, CEO of Capita-Land, Southeast Asia’s biggest property developer, managing more than $51 billion in assets, has worked with Chua for more than a decade (she has sat on several of the group’s boards and still maintains a handful of directorships). He used “live wire” three times in 10 minutes to describe the grandmother of five. Chua exerts herself in the boardroom in a less formal way, using humor and subtlety, he says. And if it is necessary for her “to defend the role or the image of the company, she does it very well.”

Chua is the eldest in a family of 12 children from her father’s two wives and spent her early years surrounded by luxury–servants, nice cars and a tennis court behind the family’s stately bungalow on Tanglin Road, home to many of Singapore’s wealthy. But at the age of 10 her father’s nutmeg and clove business failed, and the family lost everything, forcing Chua to become financially savvy at a very young age. Tutoring and typing work in her teens provided her first window into the world of business. She was accepted to the University of Singapore on a scholarship but dropped out after a year to work as a teacher to support her family. Chua cautions that perhaps too much has been made of her lean years. “It wasn’t unusual for my generation to start young to earn money to keep food on the table,” she says.

Even so, the life lessons were palpable. Number one, she says, was to get on with it. If there was no food or money, you didn’t dwell on it or blame others. Second was learning to make choices and living with the decision. “If you had 20 cents a day, you had to decide whether you wanted to eat with that money during recess or use it to take the bus home,” she says. “If it started to rain and you had used the money to eat, you got your umbrella and walked. You didn’t stand around saying, ‘Oh, dear.’”

This Cheesepie is a Singaporean and she married a pinoy and is now bring pinoy business into Singapore...

[Elnin0]

Fastfood for the pinoy.

[holidayforever]

[touchme]

I shd be wrong. tot I saw this store in Shanghai.

[holidayforever]

Elnin0 wrote:

Fastfood for the pinoy.

Got Ang Moh eat wor = Pinoy Pride, Mabuhay, It's more fun in the Philippines!!

[Arsene_Wenger]

espenlind wrote:

U dare to eat? They go toilet boh wash hands de, yes and it includes the pinays.

Yes!!! My pinyo colleague. Nowdays i open e door frm inside i use tissue paper.

[holidayforever]

touchme wrote:

I shd be wrong. tot I saw this store in Shanghai.

Jollibee gets out of restaurant business in Taiwan, Shanghai | Economy | GMA News Online | The Go-To Site for Filipinos Everywhere

[holidayforever]

What is this? Look like mee siam + laksa

[croc1977]

holidayforever wrote:

What is this? Look like mee siam + laksa

like xiang887 sh1t topping

[justln]

Looks like sai le, don't want to even try. Say no to Pinnoy pride.

[Flexamoria]

Thank goodness its not halal

[holidayforever]

[strangerjun]

mosmos wrote:

cui sia!

[Smartypants]

Wow, and after all these years Marrybrown couldn't even make it across the causeway. Who woulda thought ?