not expert in formula or any ingredient, I screenshot this ingredient compared to common milk powder in local market....most of them more %.
But the main reason is this cube is easily resolve in water, 1 cube = 40ml milk
so last time go out, I see parent in nursing/baby room, preparing busy or messing with their powder, they see us using cube, preparing milk in less than 20 sec...also surprise..most of them never seen before.
I would say this is more of convenient, especially you bring children overseas, I only bring this box with 24 stick, each stick got 5 cube = 200ml
is like bringing 24 stick = 24 x 200ml milk during travelling.
light and convenient
they do have powder form, buying from japan cheaper compared to Qoo10 price is freaking high, but ship from Japan, need to include ingredient list, translated into English, passed to custom thru email, then sg custom can only get thru, I have been doing these paperwork for past 5 yrs
http://catalog-p.meiji.co.jp/products/baby_mother/milkpowder/040104/4902705116573.html