^ because your styling technique too good or you're expecting glue as a hair wax?
drop = flop? flatten?
some strange thing on earth call gravity.
if your hair is not long enough, where got enough weight to let the hair fall back, i supposed you're donning the comb back/quiff style.
if you expect hair models kind of hair, u do realised that the photos is taken right after they styled the hair.
of course it look awesome.
they didn't show the aftermath in 30mins. (you got yourself a hour)
because that won't sell the product.
strong = keep it in check, re-style-able.
nowadays everyone is expecting tooooo damn much from hair products.
keep your expectation in check.
good products keep your hair styling shape and allows your restyle as you wish or it decides to flop due to a million factors
WIND, GRAVITY etc..