The circle life CEO said that it is to stay forever and they are not making a loss, $6 for the SIM card and 1GB data forever until 3 month of inactivity. Assuming you are going to use it for your whole life, maybe 50 years left on average, 50 x 12 = 600GB for $6. This is the lower limit of the customer base, not the average nor the median. There will be people who purchase the boosts due to various reasons, pulling up the average revenue per customer.
And if you were to look at $1 for 100GB, it certainly is cheap but given the market structures of Telco, we should only be objectively comparing the electricity cost required to transfer 100GB of data @ the current bandwith. And that, my friend, is less than $1 in today's world. Of course, Circle life doesn't own any of the infrastructure and there will be a lot of additional costs incurred through third parties, but the above analysis is assuming no one will use boosters and constantly use all their data every month.
Oh, and we are currently only on the 2nd month since the plan was establish, so it would be $6 for 2GB, so there are no losses yet, just very little profits. But compared to previously where circle life didn't have any consumer base for these prepaid users, little profits > no profits.
so will count it as $8 for 1gb. but now that you mention, $4 for 1gb is cheap lah. still, bcos i use as spare/backup line, i try not to exceed & just use wifi most of the time. my main line (m1) already got the add on data which i'm paying $5+ for per mth.
