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Old 07-10-2018, 01:52 AM   #14
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Join Date: Aug 2011
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A microbrand is defined as a small-scale brand recognized only in a certain geographic location or by consumers in a specific micromarket or niche market. The majority of microbrands are owned by a microbusiness, but this trend is beginning to change due to the expansion of the internet and advancement of micromarketing tools. The process of identifying and micro-segmenting customers into more refined targets is becoming an efficient and rewarding operation for larger companies and corporations.
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