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Old 11-02-2019, 09:58 PM   #8291
hardtounderstand
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Liverpool current kit is best seller ..again
It is no secret that Liverpool are on the up right now.

The Reds are joint top on points in the Premier League with a game in hand, recently announced a record-breaking 125million pre-tax profit and after reaching the Champions League final in May last year are into the knockout stages of the competition this term to launch another bid to clinch the trophy.

And not to mention they boast some of the world's best players in their squad while having one of the best managers in football at the helm.
At the very least all of that makes it an incredibly exciting time to be a Liverpool fan.

And supporters have been rushing to show their support by wearing the club's colours because for the second year in a row the latest team kit has become the highest selling in Reds' history.
uch is the demand for the 2018/19 kit, Liverpool have moved to establish a pre-order system, which is being set up to go live later this month in anticipation of stock replenishment.

A statement on the club's website read: "Due to significant demand for our home kit, we are currently out of stock of many of our home kit items. The 18/19 kits have been the most successful in our history.

"In order to meet this demand, we have placed a further reorder of home shirts and we're working hard to ensure supporters are able to purchase as soon as possible.

"Supporters will be notified as soon as the kit is available to pre-order in mid-February."
his season's shirt retains the red pepper colour and retro styling that made the previous term's New Balance kit the biggest selling in the club's history at the time. A small number are available in the Liverpool FC store.
They reintroduced a collar to the home shirt which also features 'linear jacquard stripes' on the front which are 'inspired by the landmark architecture of the redeveloped Main Stand'.

The Reds have worn New Balance shirts since 2015/16 having previously worked with their affiliate company Warrior from 2012/13.

Clearly, with the previous two home kits consecutively being the highest-selling kits in Liverpool's history, the partnership has been incredibly fruitful for the Reds.

However the current arrangement, which is worth around 45million per season, expires at the end of the 2019/20 campaign.

And managing director Billy Hogan is leading the club's pursuit of a new deal which recognises Liverpool's thrilling resurgence as a dominant force both in the Premier League and the Champions League under Jurgen Klopp.

anchester United have the most lucrative contract in the top-flight as they bank around 75million per season from Adidas. The Reds believe they should be commanding that kind of figure.

The ECHO understands that discussions are underway with New Balance over a possible extension but Liverpool are also open to offers from rival kit suppliers such as Adidas, Nike and Puma.

The Reds have worn New Balance shirts since 2015/16 having previously worked with their affiliate company Warrior from 2012/13.

The partnership has been successful with last season's home kit the highest selling in the club's history.

However, if New Balance want to retain it they will have to offer Liverpool a hefty increase on the current terms.

As well as United, Arsenal (Adidas 50m per year), Manchester City (Puma 50m per year) and Chelsea (Nike 60m per year) all currently earn more than Liverpool from their kit suppliers.
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