After everyone downloaded this app and start using it, many more people will sure cut cord. Starhub finished.
Not yet finished but TVB on big screen is one exclusive content for StarHub previously before this new development.
If you only need VOD, I think there are now pretty good choices in Singapore, with Toggle, StarHub Go, SingTel Cast, Netflix, HBO Go, TVB Anywhere+, Viu, Amazon Prime Video, Hooq, Fox+, Catchplay On Demand, etc, as well as the offering from Apple and Google.
If you need live TV, then it is still limited in Singapore. Toggle, SingTel Cast and StarHub Go only have limited choices for live TV, compared to SingTel TV and StarHub Fibre TV.