Damn, the new PSN web store (on browser) format totally sucks. I can be logged in to US account, browsing US store, then click on the PS+ tab it brings me to SG store (even though I am still in US account). On the store pages, at the bottom you see the region/country, but you can't change there. One place you can change is from the sitemap, at the bottom, but changing there doesn't stop it from switching back to SG store randomly. WTF, looks like have to use VPN to access PSN store?
And the format is so so bad. When you browse any section, it's just the cover art and price. The title is not shown in text. They assume you can read the name of the game from the tiny tiny box art (even though the store page is 80% white space). And if it is a DLC, especially for a game with tons of DLCs, how to tell one from another? And there is no filtering option (show games only, bundles, dlc, etc) and no sorting option (by price low to high, newest, etc). Whoever designed this needs to be shot.