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Old 12-10-2011, 09:49 PM   #1
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Join Date: Nov 2003
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HSBC Visa Infinite card

TODAY paper

SINGAPORE - HSBC is the latest bank here to jump on the bandwagon of courting high-end credit card holders with the launch of its HSBC Visa Infinite card yesterday.

The by-invitation-only credit card is targeted at the high net worth and mass affluent individuals who travel frequently and have a minimum annual income of S$250,000, said HSBC.

Noting a recent HSBC study which shows that 40 per cent of affluent Singapore consumers make at least 10 trips a year for business and leisure, HSBC head of Cards and Consumer assets, Mr Harmander Mahal, said there is a growing sophistication of well-heeled customers "who expect travel privileges that go beyond the ordinary".

Cardholders can enjoy privileges such as concierge services provided by a "Travel and Lifestyle Butler", which includes making travel bookings and reservations at Michelin-starred restaurants.

The HSBC Visa Infinite, which is making its global debut in Singapore, comes on the heels of other banks launching or revamping their premium credit card programmes in recent months.

DBS pushed out its Insignia Visa Infinite Card in March with a starting credit limit of S$1 million, while Citibank launched its revamped ULTIMA Card in October last year, boosting dedicated lifestyle managers for each cardholder.
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