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Old 04-03-2012, 12:35 PM   #19
Senior Member
Join Date: Jun 2006
Posts: 703
update...waitin' for her so-called 'nationwide roll-out'....only Business Times reported on this...

Mr Chairman, His Excellency Dato’ Seri Utama Dr Rais Yatim
Mr Vice-Chairman, His Excellency Mr Soe Win
Honourable ASEAN Ministers
Ladies and Gentlemen
Good morning

1. I would like to begin by congratulating Your Excellency Dato’ Seri Utama Dr Rais Yatimon your appointment as Chairman of the 11th Conference of AMRI, and to also take this opportunity to express my sincere appreciation to the Government and people of Malaysia for the excellent arrangements that have been made for this meeting and the warm hospitality that has been accorded to us since our arrival.

2. This is the first time I am representing Singapore at AMRI and I am looking forward to our discussions related to the theme, “Media: Connecting Peoples and Bridging Cultures Towards One ASEAN Community”.

A Connected ASEAN

3. At the 19th ASEAN Summit held on November 2011 in Bali, ASEAN Leaders reiterated their promise to build a more united and connected ASEAN community. Singapore demonstrated our commitment by pledging $50 million over the next four years in an effort to bridge the gap in development between the four newer ASEAN members and their six neighbours. With three years left to achieve the goal of an ASEAN Community by 2015, ASEAN is at a critical juncture in our community-building efforts.
Role of Public and Private Broadcasters

4. Media can play a catalytic role in creating a meaningful ASEAN Community, and none more so than Public broadcasters. Public broadcasters have traditionally played a strong role in keeping audiences informed, bonding communities and shaping culture and identity. The national broadcasters in ASEAN have long standing collaborations through the ASEAN TV News Exchange (ATN) and the ASEAN in Action (AiA) initiatives. Such programmes have proven successful in continuing to educate and expose ASEAN audiences to developments in the region.

5. However, with the vast array of global content now made easily available to audiences through both traditional and new media platforms, public broadcasters are increasingly challenged to offer compelling content to target audiences. I urge the producers of ATN and AIA programmes to respond to these challenges and ensure that our method of reaching out the ASEAN public remains attractive and relevant.

Transitioning to Digital Broadcasting
6. I would also like to commend the ASEAN Digital Broadcasting initiative for the progress it has made in coordinating ASEAN’s transition towards digital broadcasting. An excellent example of ASEAN collaboration is the set of “Guidelines for ASEAN Digital Switch-Over” that the ADB had developed to serve as a shared blueprint to aid all Member States in their transition towards digital broadcasting.

7.Last year, Singapore announced that we were studying the feasibility of adopting the DVB-T2 standard for Digital Terrestrial Television. I am pleased to inform you that we have successfully completed the trial for the DVB-T2 standard and are looking into its nationwide implementation. We expect to offer high-definition broadcasting for all Free-to-Air TV channels in Singapore.

8. I am glad to learn that some ASEAN Members, namely Indonesia, Malaysia, Myanmar and Vietnam have also decided to leap-frog to DVB-T2. ASEAN should develop common specifications for the DVB-T2 receivers so that equipment manufacturers can benefit from economies of scale. This in turn will lower the cost of set-top boxes for consumers. With digital broadcasting promising to provide the public with better viewing experiences, we also need to ensure that ASEAN content remains engaging to our audiences. More can be done to promote co-productions of high-definition content among producers in ASEAN. We can leverage on each other’s strengths and develop content that appeals to the ASEAN sensibility as well as international audiences.

9. I understand that the ADB will embark on the joint production of “Colours of ASEAN”, a television series in High Definition (HD) that is expected to be completed by December 2013. ASEAN should support such collaborations and encourage ASEAN broadcasters to work together and continue participating in meaningful projects that celebrates the unity within ASEAN’s diversity. Such partnerships will also give broadcasters an additional platform to learn from each other and enhance their production expertise. ASEAN can similarly explore creative and strategic partnerships between public and private broadcasters, content producers and government agencies.

10. In conclusion, I would like to say that I am encouraged by the way ASEAN collaborations in the information and media sector are moving forward. There is still a lot that needs to be done to consolidate our goals into one common vision. I am sure with the solidarity and close cooperation that have been the hallmarks of all ASEAN foras, we are closer to creating One ASEAN Community.

Thank you.
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