To each his own la. Its great for me. Hey this ain't white choc from Cadbury leyThe taste, quality etc are much higher How much depends on what types/size of choc you buy. From SG$7+ onwards Shiroi Kubito choc is famous throighout the world. Just because its not sold regularly in SG doesn't mean its not well known. Meidiya and Isetan do bring in limited quantities to sell everytime they hold a Hokkaido food/travel fair. But the $$ here is almost 50% more than you buy in the factory directly