HWZ Forums

Jason.OnEarth · 16-07-2020, 01:25 PM

cutthroat wrote:

Because you ain't a youtuber with a few hundred thousand followers that can help to hype up the release with a review and in turn generate more revenue for Sony.

oh means I have to be an influencer with 1 million subscribers/followers then can get the game earlier to hype up additional 1 million sales in the opening week

Sony should give some incentives to those overseas youtuber that has millions of subscribers, maybe let them have the game for free and then generate the hype for a few more additional millions of sales on opening week

GOT will be the best selling PS4 exclusive in 2020!

Jason.OnEarth · 16-07-2020, 02:30 PM

Recce5 · 16-07-2020, 03:01 PM

The online social influencers not only were given the games for free and well in advance, some of them even received the full special edition PS4 hardware bundles like the Spiderman edition or FFVII Remake etc.

Better than general advertising on TV as the influencer's subscribers are the exact specific demographics (e.g. gamers or tech users) and hence much more effective.

Jason.OnEarth · 16-07-2020, 03:33 PM

Recce5 wrote:

The online social influencers not only were given the games for free and well in advance, some of them even received the full special edition PS4 hardware bundles like the Spiderman edition or FFVII Remake etc.

Better than general advertising on TV as the influencer's subscribers are the exact specific demographics (e.g. gamers or tech users) and hence much more effective.

How do Sony measure the efficiency and effectiveness of these individual youtubers as compared to the traditional marketing and advertising using the mainstream media?

Isn’t giving these youtubers free products a significant cost to the company, for immeasurable (unquantifiable) ROI?

Recce5 · 16-07-2020, 03:48 PM

Yes, but it is more directed and I assume much less expensive than advertising on national TVs around the world.

For example advertising in US can cost hundreds of thousands of dollars to over 1 million for a 30 sec slot. Giving out 20 PS4 bundles cost around $10K+. With each influencer having 1 million to 8 million subs that's a huge exposure, plus they're targeted demographics, meaning people more likely to buy the product so it's a win/win situation.