It's not a rename; but a complete overhaul.
You may be confused by the transitional phrase where they are allowing AY13 IT spec students to overlap modules to complete either a IT spec or BA spec.
The intake size is small, but comparable to NUS Business Analytics.
Lol... actually it's only a partial overhaul, not complete.
Zabi is right in that there is new module code, but actually what they did is:
BC2402: Data Management and Business Intelligence (Remain the same)
BC3401: Enterprise Computing renamed to Enterprise Analytics.
BC3402: Technology Management in Financial Services renamed to Financial Service Processes & Analytics
BC3403: Technologies for digital marketing renamed to Social Media & Digital Analytics.
Maybe they changed the curriculum but I don't think it's a massive change of syabullus.
My batch of IT spec students are offered the option to cross over to Business Analytics, but they may have to overload in Year 3 depending on the modules they have taken so far.
Basic marketing... when you rename chocolate cake to chocolate fudge, you can increase the price by 20%.