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Singapore may have gained over $700m in exposure as host of Trump-Kim summit: Analyst Meltwater

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Old 14-06-2018, 07:32 AM   #1
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Singapore may have gained over $700m in exposure as host of Trump-Kim summit: Analyst Meltwater

While pundits debate whether the meeting was a success, Singapore itself may have gained more than $700 million in exposure by hosting the historic Trump-Kim summit, according to a media intelligence analyst.

It estimates the Republic reaped a 38-fold return, thanks to tourism, retail and media exposure.

Singapore spent about $20 million in total, of which half went to security costs. It is understood that less than $5 million went to media costs, including the international media centre, for some 2,500 journalists. The Government did not elaborate on other expenses.

But South Korean leader Kim Jong Un's tour of the Marina Bay area made the front pages of many newspapers, and the Singapore skyline appeared on many news bulletins, including that of late-night talkshow host Trevor Noah.

Media intelligence firm Meltwater estimates that the advertising value, based on global online media mentions over the three days the leaders were here, added up to $270 million. But take into consideration the buzz generated since last month, and advertising value balloons to about $767 million, it said.

The number would likely have been higher if the expected value of print, broadcast or social media mentions was also tracked.

While different firms use different formulas to calculate the estimated media value, Meltwater said it arrived at its estimates by multiplying the number of people it reached by 0.025, which is the probability that someone will read an article, and then by 37 cents, which is the industry formula for the monetary value of someone reading an article.

https://www.straitstimes.com/singapo...s-host-analyst
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Old 14-06-2018, 07:33 AM   #2
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1st Drinkwater

now Meltwater
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Old 14-06-2018, 07:34 AM   #3
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Don't just talk, show us the proof

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Old 14-06-2018, 07:35 AM   #4
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why so modest?
may as well say $1 trillion dollar benefits
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Old 14-06-2018, 07:36 AM   #5
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"media intelligence analyst"......

how much he is paid to put out such bs?.....
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Old 14-06-2018, 07:38 AM   #6
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how about YOG?
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Old 14-06-2018, 07:38 AM   #7
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1st Drinkwater

now Meltwater
also have muddy waters research....
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Old 14-06-2018, 07:39 AM   #8
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It called paper value exposure.
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Old 14-06-2018, 07:40 AM   #9
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Lol got muddywater and meltwater?

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Old 14-06-2018, 07:41 AM   #10
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While pundits debate whether the meeting was a success, Singapore itself may have gained more than $700 million in exposure by hosting the historic Trump-Kim summit, according to a media intelligence analyst.

It estimates the Republic reaped a 38-fold return, thanks to tourism, retail and media exposure.

Singapore spent about $20 million in total, of which half went to security costs. It is understood that less than $5 million went to media costs, including the international media centre, for some 2,500 journalists. The Government did not elaborate on other expenses.

But South Korean leader Kim Jong Un's tour of the Marina Bay area made the front pages of many newspapers, and the Singapore skyline appeared on many news bulletins, including that of late-night talkshow host Trevor Noah.

Media intelligence firm Meltwater estimates that the advertising value, based on global online media mentions over the three days the leaders were here, added up to $270 million. But take into consideration the buzz generated since last month, and advertising value balloons to about $767 million, it said.

The number would likely have been higher if the expected value of print, broadcast or social media mentions was also tracked.

While different firms use different formulas to calculate the estimated media value, Meltwater said it arrived at its estimates by multiplying the number of people it reached by 0.025, which is the probability that someone will read an article, and then by 37 cents, which is the industry formula for the monetary value of someone reading an article.

https://www.straitstimes.com/singapo...s-host-analyst
So can i have 0.005% of that? hat?
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Old 14-06-2018, 07:41 AM   #11
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What's the returns to Singaporeans after a decade of F1, road closures, taxpayers payments of the week long floodlights, traffic diversions and whatnots?

What about the close to half a billion dollars, spent on YOG when the initial budget was just $104 millions?

So by now, we could have calculated those actual returns after so many years.

Little wonder why these ACTUAL figures are never published; instead, we always get forecast of "future benefits"....

Last edited by Savantrainmaker; 14-06-2018 at 07:50 AM..
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Old 14-06-2018, 07:41 AM   #12
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Exposure is a dirty word in freelance market/industry.
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Old 14-06-2018, 07:42 AM   #13
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But South Korean leader Kim Jong Un's tour of the Marina Bay area made the front pages of many newspapers, and the Singapore skyline appeared on many news bulletins, including that of late-night talkshow host Trevor Noah.
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Old 14-06-2018, 07:44 AM   #14
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Marketing values that are not directly translated to economic value are over-rated.
Just alike a patron who visited a high end eatery and been served hawker food, to justify the money spent was indeed worthwhile.
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Old 14-06-2018, 07:44 AM   #15
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But South Korean leader Kim Jong Un's tour of the Marina Bay area made the front pages of many newspapers, and the Singapore skyline appeared on many news bulletins, including that of late-night talkshow host Trevor Noah.
Meltwater analyst cannot even differentiate NK and SK....
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