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What's Singaporean obsession with Milo?

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Old 12-10-2018, 05:55 PM   #1
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What's Singaporean obsession with Milo?

I mean it is not a bad drink, although as one gets older, one will switch more to other drinks like coffee and tea.

But the overall popularity of Milo is just overwhelming in Sg. In terms of cups of Milo sold per person, I think we will have the highest ratio by far. Even if go Australia where Milo is invented, also dont see Australians drinking it so much compared to Sg.

You often see videos of tourists or expats on YouTube, wondering why Singaporeans are so obsessed with this drink called Milo. Even overseas people know that Milo is a national drink in Sg.

Any idea why Milo can be such a legendary drink in Sg?
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Old 12-10-2018, 05:58 PM   #2
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thats why so many bui buis in sg
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Old 12-10-2018, 06:02 PM   #3
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It has developed into a fetishsm of sort for Singaporeans
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Old 12-10-2018, 06:02 PM   #4
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It has developed into a fetishsm of sort for Singaporeans
Yup but why..
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Old 12-10-2018, 06:03 PM   #5
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It taste good?

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Old 12-10-2018, 06:05 PM   #6
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It taste good?

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I think it's fine without added sugar or milk. But drink like once a month. Younger time drink more.
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Old 12-10-2018, 06:05 PM   #7
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Cause from young we drink milo.
Other countries they wan chocolate drink they have other options same price or cheaper and better.
Singapore only milo. Why?
Other cocoa options are ovaltine, varhona etc. but more ex. So wan cheap get milo.
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Old 12-10-2018, 06:05 PM   #8
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my favorite drink is milo... its a must-have for me in mcdonalds
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Old 12-10-2018, 06:06 PM   #9
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Cause from young we drink milo.
Other countries they wan chocolate drink they have other options same price or cheaper and better.
Singapore only milo. Why?
Other cocoa options are ovaltine, varhona etc. but more ex. So wan cheap get milo.
Cheap meh? Compared to coffee and tea at coffeeshop more ex leh
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Old 12-10-2018, 06:06 PM   #10
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I mean it is not a bad drink, although as one gets older, one will switch more to other drinks like coffee and tea.

But the overall popularity of Milo is just overwhelming in Sg. In terms of cups of Milo sold per person, I think we will have the highest ratio by far. Even if go Australia where Milo is invented, also dont see Australians drinking it so much compared to Sg.

You often see videos of tourists or expats on YouTube, wondering why Singaporeans are so obsessed with this drink called Milo. Even overseas people know that Milo is a national drink in Sg.

Any idea why Milo can be such a legendary drink in Sg?
I believe its endorsed by Trump!

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Old 12-10-2018, 06:09 PM   #11
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I believe its endorsed by Trump!

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You mean Halimah is it?
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Old 12-10-2018, 06:12 PM   #12
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i think obsession with gassy drinks is worse...more sugar
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Old 12-10-2018, 06:14 PM   #13
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i think obsession with gassy drinks is worse...more sugar
The carbs in milo can't be underestimated. Also, most people will still add sugar and condensed milk.
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Old 12-10-2018, 06:17 PM   #14
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I prefer Ovaltine.
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Old 12-10-2018, 06:20 PM   #15
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Maybe it’s because when most of us were young , Milo was just there and everywhere . Milo Van, Adverts in schools adverts on TV , sponsorships etc . So this generation grew up with Milo so thus the affection for it just like coca cola and Macdonalds . They just did heir marketing campaign correctly that’s all

Yup but why..
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