In my opinion. Both has different characteristic of usage.
Beeswax is easier to apply due to the texture, like spongy.
Gold digger would be slightly harder to apply and might need some skill to style. Those people who expect magic effect on their hair after applying. Sorry to say. No.
However for your question in terms of holding power.
The beeswax may not able to hold much longer than gold digger. Unless your hair has some natural waves. If your hair is thick and straight like me, you may need to blow dry with a curling brush. The outcome of beeswax will be more satisfying. The beeswax will give you a soft hair texture while giving you reasonable hold.
However, for me. I prefer my hair to set in place without moving much. The beeswax tends to be a little heavier for me though. But for the gold digger, although it's harder to apply, the hold is much better than beeswax without making your hair heavier.
Holding power?
If 1 to 10 (10 of highest holding power)
Gold digger = 9
Beeswax paste = 6
Sent from from using using GAGT