U can check the specs of 2 TV and see if U really paying for brand.
for example
Sony supports Dolby vision, Sharp does not
Sony support atmos, Sharp does not
Sony has 16GB of local storage, Sharp did not state in specs
Sony motion ENHANCER is 100hz, Sharp did not state so assume 50,60hz
even so, if you cannot see/hear the difference then go with Sharp. really depends on your use case.
Thanks. I ordered the Sony 49" X8500H for $1200 considering the points you shared.

