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Their "other brands" comparison are the Korean and Japanese brands, which in terms of price Prism+ definitely wins them. Previously they did send review sets to online reviewers like this YouTuber:
Bro
Even that is not the case..
Eg their 86” is 2990
But a LG with the same size and IPS panel is cheaper.
they are comparing their sale prices to SRP from other brands
It’s a bit like those ABC stores - always 50%