Thread all abt ROLEX - Part 2

[gaoxing84]

I guess they may want to start selling direct in certain locations first. I don’t believe their intention is for a world wide direct selling model though at this stage.

Don't think it's possible. Too much leg work. Rolex have ad at almost every country.
Other brands don't even have. Like nz. There's no Audemars piguet

 

[gaoxing84]

I guess they may want to start selling direct in certain locations first. I don’t believe their intention is for a world wide direct selling model though at this stage.

Doing it in Swiss is smart. Or certain big markets. Like Patek salons

 

[Damienic]

Doing it in Swiss is smart. Or certain big markets. Like Patek salons

Yep, having say a Rolex salon in certain big markets like the Patek salons also make sense. It can also act as a statement of intent.

 

[raidorz]

Bucherer is multi brand AD right? Wonder how this affects other brands carried by them…

 

[Damienic]

Bucherer is multi brand AD right? Wonder how this affects other brands carried by them…

Maybe stop selling the other brands?

 

[Pegasus05]

Maybe stop selling the other brands?

Or maybe it works like our Sg local AD; have an area of mixtures of brands while there is another unit where it sells solely Rolexes / PP?

 

[Mountaindwarf]

Basically AD have been using Rolex as a bait for other watches and earn extra the margin from those. Rolex now just pocket all those margin themselves haha.

 

[Plikhz]

Basically AD have been using Rolex as a bait for other watches and earn extra the margin from those. Rolex now just pocket all those margin themselves haha.

Ya true this

 

[gaoxing84]

Bucherer is multi brand AD right? Wonder how this affects other brands carried by them…

Yes. They have their own line of watches as well
Carl.F Bucherer

 

[gaoxing84]

Or maybe it works like our Sg local AD; have an area of mixtures of brands while there is another unit where it sells solely Rolexes / PP?

Already have.

 

[Mountaindwarf]

Maybe this move is to stop lvmh from buying the retail channel. Looks like lvmh son is trying to push their watch. And they’re full of cash

 

[Damienic]

Or maybe it works like our Sg local AD; have an area of mixtures of brands while there is another unit where it sells solely Rolexes / PP?

But if I’m the owner of other brands, after seeing this news I also may feel a bit uncomfortable and may reconsider whether I want to continue letting Bucherer to sell my watches. Since Bucherer is now owned by Rolex, it is reasonable to expect that Bucherer will place more focus to sell Rolex watches than the other brands.

 

[Mountaindwarf]

But if I’m the owner of other brands, after seeing this news I also may feel a bit uncomfortable and may reconsider whether I want to continue letting Bucherer to sell my watches. Since Bucherer is now owned by Rolex, it is reasonable to expect that Bucherer will place more focus to sell Rolex watches than the other brands.

There is no Rolex to sell. Rolex is not their competitor

 

[Damienic]

There is no Rolex to sell. Rolex is not their competitor

Huh what talking you

 

[Mountaindwarf]

Huh what talking you

Maybe it’s just me but I have never walked into any AD and say want to buy an Omega or JLC and the SA push me to buy a Rolex to build profile instead. Always the other way round. I don’t see why Rolex tell Burcherer SA “hey, prioritise our watches please, it’s not moving, stop promote seamaster over submariner”.

 

[gaoxing84]

Maybe this move is to stop lvmh from buying the retail channel. Looks like lvmh son is trying to push their watch. And they’re full of cash

tough to break the rolex crowd and brand

 

[gaoxing84]

But if I’m the owner of other brands, after seeing this news I also may feel a bit uncomfortable and may reconsider whether I want to continue letting Bucherer to sell my watches. Since Bucherer is now owned by Rolex, it is reasonable to expect that Bucherer will place more focus to sell Rolex watches than the other brands.

lol, still, bucherer will have to bundle with other brands. you think they will give out like candy?
end of the day, still need to do the P/L.
still need the profits

 

[gaoxing84]

Maybe it’s just me but I have never walked into any AD and say want to buy an Omega or JLC and the SA push me to buy a Rolex to build profile instead. Always the other way round. I don’t see why Rolex tell Burcherer SA “hey, prioritise our watches please, it’s not moving, stop promote seamaster over submariner”.

rolex don't need push, it sells by itself

 

[Damienic]

lol, still, bucherer will have to bundle with other brands. you think they will give out like candy?
end of the day, still need to do the P/L.
still need the profits

do agree your analysis is logical. just find the situation a bit strange. It’s like Bucherer now owned by Rolex and Bucherer still get to sell other brand watches. So it’s a bit like Rolex ownself controlling sales of not just their own watches but also other brands. Then allowing bundle of other brands, Rolex is like also relying on other brands to sell their own watches. Then the other brands also like LL must see Rolex 脸色。a bit weird. Lol

 

[raidorz]

Maybe this move is to stop lvmh from buying the retail channel. Looks like lvmh son is trying to push their watch. And they’re full of cash

He should just have fun dating Lisa.