Got in-house stone-mill, how retarded is that? Cannot just import the stone-milled flour from Japan here?
Never ever let a Chef tell you how to run a business. They got zero concept of how to make money.
Chilli Crab ramen that tastes kinda like the real thing. Great house-made noodles too, mixed with whole wheat flour for an earthy hint.

Difficult lah. That article says the shop now is super huat and super packed after it reduced price. The article is an advertisement.Wait for it to drop to $3.8..
The dining concept is taste, smell and visual.
When BreadTalk opened many years ago, its outlets also had bakers making the bread.
This gave the impression that its bread items were fresh and premium.
Stupid Sinkies don't know $8 is already high end of ramen price, still go and buy $28 $38.$8 I can consider.
Breadtalk didn't import a grinder to mill flour. That's too retarded.
They will be spending premium rental space to produce raw ingredients. It's akin to building a chicken coop to harvest eggs in a mall.
And thus the premium pricing for customers to pay for one man's stupidity.
Let's say it is a dining concept when you see your food being prepared from start to finish...