Simba is smart this time round on a business perspective. To entice people to upgrade to $12 plan. Just by paying another $2 a month, you get additional benefits of using local data in Indonesia, including Malaysia. Not only that, you get additional 4GB international roaming.
This will increase their ARPU further, and stronger cashflow over the past months due to the CNY and NDP top-up promo.
In a recent news report, Starhub ARPU is pretty bad and it's going down, due to eight, by offering a lower end plan with it's sub-brand, it's ARPU drops and doesn't look good to it's shareholders. Although starhub increased its subscribers base due to eight offerings, it's ARPU went down and isn't really not earning. In the long run, doesn't look good.