I have both apple pay and samsungpay, i do like how the card looks much better on my samsung than iphone and overall UI i think on samsung it looks better. I do like the trans history listing on apple pay in terms of the description which i think was quite well done.
Payment experience no diff just before and after in terms of fingerprint authentication. I do think the consumer choice on android phone is much better due to the ezlink service enabled on my nfc sim card as well which basically means carry 1 phone can go literally card less.
Oh and the cashier face when mst on samsungpay works, priceless
i like samsung pay for it's completeness - nfc, mst and ezlink nfc.
but i think samsung pay u need to wake up phone, swipe up to activate cards, then fingerprint then tap phone. (i saw from demo videos, not sure though.)
it would be better if can auto wake up when placed near reader.
another thing is the nfc antenna, iphone's design seems better. for apple pay u just need to point the top of iphone to the reader. this seems easier.
for samsung u need to tap the back cover which is more difficult.
as for UI, i saw the google pay ad, i like it's UI and animations.
and google pay ends with a loud beautiful tone.
but google pay does not have fingerprint verification, not as secure as others.