NTU NBS Yr 1 - 3 books for sale
NTU NBS Yr 1 - 3 books for sale
Pricing is open for negotiation.
BE1401 BUSINESS OPERATIONS AND PROCESS @ SGD 28.00
KRM: ** KRAJEWSKI, LP RITZMAN and MK MALHOTRA,
OPERATIONS MANAGEMENT Processes and Supply Chains,
9th Edition, Pearson Global Edition, 2010, Pearson, ISBN 978-0-13-245891-7
BM3506/BM210 Strategic Brand Management @ SGD28
Keller, Kevin Lane (2007)
Strategic Brand Management: Building. Measuring, and Managing Brand Equity,
3rd edition, New Jersey, U.S.A.: Prentice Hall
AB3601/AB311 Strategic Management @ SGD28
Duane Ireland, Robert E. Hoskisson & Michael A. Hitt.
The Management of Strategy Concepts (9th Edition).
Mason, Ohio: South-Western Cengage Learning. ISBN 9780538753210.
BM2505/BM215 Marketing Channels @ SGD28 SOLD
Marketing Channels: A Management View (7th Ed.)
South-Western 2004 by Bert Rosenbloom.
BM213 Product & Pricing Management Bundle @ SGD40 SOLD
Product Management
Donald Lehmann and Russell Winer McGraw-Hill, 4th Edition, 2005.
The Strategy and Tactics of Pricing – A Guide to Growing More Profitably
Thomas T. Nagle and John E. Hogan Pearson/Prentice Hall, 4th Edition, 2006.
BM212 CONSUMER BEHAVIOUR @ SGD28
Solomon, Michael R. (2011),
Consumer Behavior: Buying, Having, and Being (9th ed.),
Upper Saddle River, N.J.: Pearson Education/Prentice Hall (ISBN: 9780136110927).
AB1301 Business Law @ SGD25.00
T&D: Benny S Tabalujan & Valerie Du Toit-Low,
Singapore Business Law (5th edition, 2009)
(Call No. KPP7.3.B87T112 2009)
Complimentary Softcopy of Summary Notes
Condition: with highlights and some notes written in textbook
AB1202/AB103 Statistical & Quantitative Method
Bundle: $40 + Complimentary softcopy answers to tutorials
McClave, Benson and Sincich (MBS)
Statistics for Business and Economics, Tenth Edition, Pearson 2008
(ISBN 0-13-206973-3)
Anderson, Sweeney and Williams (ASW)
Note: this is an older version
Special AB103 Version, Cengage Learning 2009
Adapted from An Introduction to Management Science:
Quantitative Approaches to Decision Making,
12th Edition, Thomson Southwestern 2008
(ISBN: 0-324-20233-4)
AB106/AB0901 Principles of Economics @ SGD 25.00
N. Gregory Mankiw, Euston Quah, Peter Wilson,
Principles of Economics: An Asian Edition,
Cengage Learning, 2008
Complimentary Softcopy of End of Chapter Q&As
AB112 MARKETING @ SGD 25.00
Philip Kotler and Gary Armstrong Principles of Marketing,
Pearson, 13th Edition (Global edition), 2010