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WTB: Consumer Behavior / Services Marketing Text

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Old 15-08-2013, 02:44 AM   #1
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WTB: Consumer Behavior / Services Marketing Text


Solomon, Michael R. (2013), Consumer Behavior: Buying, Having, and Being (10th ed.), Upper Saddle River, N.J.: Pearson Education/Prentice Hall (ISBN-10: 0-273-76731-3).

Services Marketing: Integrating Customer Focus
Across the Firm Valerie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler (ZBG) McGraw-*‐Hill (6th Edition) 2013

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