Introducing iPhone Pocket: a beautiful way to wear and carry iPhone

Nevereatrice

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All eight colors of iPhone Pocket short strap design.

Featuring a playful color palette, the short strap design is available in eight colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black.
The long strap design is available in three colors: sapphire, cinnamon, and black.
“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. “iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation.”
“Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight,” said Molly Anderson, Apple’s vice president of Industrial Design. “This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors — allowing users to create their own personalized combination. Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items.”
iPhone Pocket in cinnamon paired with iPhone 17 Pro in cosmic orange.

Users can create their own personalized color combinations with iPhone Pocket and iPhone.
iPhone Pocket in sapphire paired with iPhone Air in sky blue.

Users can create their own personalized color combinations with iPhone Pocket and iPhone.
iPhone Pocket in purple paired with iPhone 17 in lavender.

Users can create their own personalized color combinations with iPhone Pocket and iPhone.

A Piece of Cloth

Crafted in Japan, iPhone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and reinterpreted the everyday utility of the brand’s iconic pleated clothing. The development and design of iPhone Pocket unfolded in close collaboration with the Apple Design Studio, which provided insight into design and production throughout.
A user poses with iPhone Pocket in peacock.

iPhone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE.
A user poses with iPhone Pocket in cinnamon.

iPhone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE.
iPhone Pocket in pink paired with a black ISSEY MIYAKE handbag.

Users can create their own personalized color combinations with iPhone Pocket and iPhone.
iPhone Pocket in black.

The development and design of iPhone Pocket unfolded in close collaboration with the Apple Design Studio, which provided insight into design and production throughout.
iPhone Pocket in lemon and mandarin.

The development and design of iPhone Pocket unfolded in close collaboration with the Apple Design Studio, which provided insight into design and production throughout.
iPhone Pocket in purple.

The development and design of iPhone Pocket unfolded in close collaboration with the Apple Design Studio, which provided insight into design and production throughout.

Availability

iPhone Pocket is a limited-edition release. The short strap design is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black; the long strap design is available in sapphire, cinnamon, and black. iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
Customers can purchase iPhone Pocket beginning Friday, November 14, at select Apple Store locations and apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. Just in time for the holidays, Apple Specialists in stores and online can help customers mix and match different lengths and colors with their iPhone, style iPhone Pocket, and purchase their new favorite accessory.

buying 1 to put my xiaomi
 

Hyruga

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Too expensive ba. They should aim for mass market.

Should sell at 89 and 99.

Then people would think just top up 10 to get long strap.
 

jimmyleong

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iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).

there will be crazy people who will buy
 
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