CONMEBOL announces multi-year partnership with Crypto.com as Official Partner of CONMEBOL Libertadores
Crypto.com to appear in Saturday’s Final in Montevideo where PALMEIRAS take on FLAMENGO Singapore — November 25, 2021. The South American Football Confederation (CONMEBOL) and Crypto.com, the world’s fastest growing crypto platform, have agreed to a multi-year partnership whereby Crypto.com will become an Official Partner of CONMEBOL Libertadores for the 2023-2026 cycle. The platform will also be one of the Official NFT Licensees of the CONMEBOL Libertadores from 2022.
Thanks to this long-term alliance and as Official Partner of CONMEBOL Libertadores for the 2023-2026 cycle, Crypto.com will be the first brand integrated into the Virtual Assistant Referee (VAR) feature. Additionally, Crypto.com will benefit from brand exposure in stadiums, activations and broadcasts of the CONMEBOL Libertadores, as well as digital assets. CONMEBOL and Crypto.com will develop NFT's associated with the Intellectual Property of the CONMEBOL Libertadores Competition on Crypto.com's NFT platform.
"CONMEBOL is always working to be a leading and cutting-edge institution. We are sure that Crypto.com upholds that same philosophy, as the industry leader. We are convinced that this partnership will be to the benefit of South American football and also for this thriving company," said José Astigarraga, Secretary General of CONMEBOL.
In addition to this agreement with CONMEBOL Libertadores, Crypto.com has developed a world-class partnership portfolio, most recently renaming Staples Center to Crypto.com Arena in addition to partnering with UFC, Formula 1, Paris Saint-Germain and the NBA’s Philadelphia 76ers, among others. Earlier this year Crypto.com launched Crypto.com NFT, the premier platform for collecting and exchanging NFTs, carefully selected from the worlds of art, design, entertainment, and sports.
“The CONMEBOL Libertadores is the peak of South American club football – this exciting, beautiful game of highs and lows brings us together like nothing else”, said Kris Marszalek, co-founder and CEO of Crypto.com. “Our research shows Latin America is leading the way in embracing cryptocurrency, with 40% of Latin Americans saying they are interested in buying crypto in the near future. Naturally we were eager to support the continent’s most important football competition, adding to our world-class portfolio of sports sponsorships”.
Founded in 1916, the South American Soccer Confederation –CONMEBOL– is the governing body of South American football and the oldest continental football confederation in the world. CONMEBOL, made up of ten member associations, including Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela, is responsible for the organization and governance of the main international South American football tournaments, including CONMEBOL Copa América, CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa, among others.
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