What worked: Our HeyMax Miles partnership was designed to be groundbreaking, offering 2 miles per dollar on all spending (even typically excluded categories) —rewarding customers while deepening engagement. It worked brilliantly for customer acquisition. However, bill payments, especially through AXS, surged far beyond expectations, making the programme unsustainable.
i dun understand, what make this unsustainable? too many ppl use debit card to pay? or what?
maybe he can come out to explain why this is unsustainable?