Poems has physical branches. My elderly relative who are retired and plenty of time were happy to go down to their nearby Bukit Batok branch to open account and chit chat with the RM there. So far haven't been conned into buying ILP yet and I have convinced them to buy the LionGlobal All Seasons Fund (I tell them its LionGlobal is OCBC they feel reassured)

Now I have to convince them to buy Amundi. Maybe I tell them its recommended by Temasek Trust....
If your friends are younger and internet savvy, the poems interface is no problem to use. If the friend is really so clueless about the poems website, then join the aunties and uncles and go down to physical branch....