Try these.
1. Make sure your hair is dry (damp is also can but use on dry hair for a start)
2. Dig an appropriate amount onto your palms.
2. Rub to heat it up with your palms in a front-and-back manner before application
3. Dont use your fingers to pick at it when styling; Spread it evenly across your hair as if you are towel-drying it. Let the palms do the job as its spread evenly and distributed across your palms now
Like what death bro mentioned, you can consider using seasalt spray but however, his method of spraying SSS onto the clay on the palms is slightly too high level. Try spraying a few times on damp hair --> blow-dry --> Gold Digger --> hair spray if need to. This should work out good for you.