Cinnabon to exit Singapore

Brionic

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Cinnabon Says Goodbye To S’pore Again, 3.5 Years After Its Much-Hyped Return​

When the famous American cinnamon roll chain returned after a two-decade absence, fans queued for hours. So what happened?

Cinnabon Says Goodbye To S’pore Again, 3.5 Years After Its Much-Hyped Return

American cinnamon roll chain Cinnabon will close its last Singapore outlet at Ion Orchard on Sept 22, marking the end of the brand's latest chapter in the country.

The announcement was made in an Instagram post on Tuesday (Sept 8).

"From our very first Bon to the many that followed, you have made Cinnabon part of your cravings, catch-ups, celebrations and everyday moments. Now, it is time for one last Bon together," the post said.

"To everyone who has visited, shared a Bon with us and supported us along the way – thank you for being part of our journey."

Cinnabon's Ion Orchard outlet is currently its only listed Singapore location. The brand's website lists the store at basement level four of Ion Orchard, while its earlier outlets at Raffles City Shopping Centre and Jewel Changi Airport have already closed.


Photo: Cinnabon

The American bakery chain, known for its cinnamon rolls and cream cheese frosting, previously had a presence in Singapore before leaving the market in 2002.


Fans queued for up to two hours when Cinnabon first made its comeback at Raffles City in 2023.
Photo: Instagram/cinnabon.sg

Cinnabon returned to Singapore in February 2023 with an outlet at Raffles City Shopping Centre, followed by branches at Jewel Changi Airport and Ion Orchard.

Several dessert businesses in Singapore have also announced closures in recent months, including Tom's Palette and Pantler, although the latter subsequently announced that a new owner will be taking over the business.

CNA Lifestyle has reached out to Cinnabon Singapore for comment.

Source: CNA/iz

The original version of this story first appeared in CNA Lifestyle.




one classic roll has 880 calories, good riddance to junk food
 

tessss

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i am sure rental is not the issue here.

nevertheless, chinabon will be taking over the space next.
 
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