ESSEC - Halal Business Master Class

bugmenot45

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The halal market is bigger than the luxury market or the pharmaceutical market worldwide. Yet, the visibility of this market and readiness of companies to engage in it are rather low. This may be due to political or sociological reasons but mainly to misunderstandings and misconceptions which are numerous around it.

The halal market today is much more sophisticated than in the past and there are no barriers to entry on the market. However, numerous obstacles still exist, such as cruelty to animals issue, certification harmonization or halal labeling problems.

The objective of this Master Class is to demystify the halal market and show that it is open to everyone, including small and medium sized companies. Once a niche market, it has become mainstream nowadays and as such, the halal market is bound to attract all kind of companies on one side and induce innovations on the other side. Innovations today range from product design and categories on one side to communication strategies and distribution channels and networks on the other side.

Halal Business Master Class - Eventbrite
 
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