I have a MSI GE40 and personally feel the battery life with the new Haswell processor is significantly increased. I did some programming, microsoft office work, having radio streaming on my web browser and watching some videos time to time. I was on a full charge and after about 4 hours of doing those tasks, I still had about 20% left on my battery. Hope this helps to gauge the real life performance. My settings for brightness etc were the same exactly as on battery or AC.
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