Swatch is first and foremost a public listed company, accountable to public shareholders.
Hence they are more concerned with revenue, profit and loss, quarterly results, than maintaining long term brand value of their subsidiary brands.
This is also true of public listed conglomerates like Kering, LVMH, and Richemont. So I would generally avoid buying any watch brand or luxury bag brand owned by those companies, because fact is, they are driven by sales volume more than brand value. Which means they will tell their ADs to offer hefty discounts and unlimited inventory any time to capitalise on market share and revenue.
If you're wondering why your IWC/Panerai etc watch or Gucci/Balenciaga/LV/YSL etc bag loses 50% of its value the moment you walk out of the AD boutique....