bugmenot45
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- Oct 14, 2011
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PRIMARY ROLE:
The role of the Creative Executive is to produces visual solutions to the communication needs of both internal and external customers (Example of internal customer: Product Marketing Department and Project Manager) using a mix of creative skills and understanding of the product key selling points, with the aim of increasing sales by convincing customers through visual/ graphic presentation.
RESPONSIBILITIES:
• Meeting internal customers to discuss on requirements and interpreting business needs
• Developing design briefs by gathering information and data to clarify design issues
• Think creatively to contribute ideas and design artwork to the overall brief
• Use innovation to redefine a design brief and meet the constraints of cost, time and customer
• Use a range of media such as photography and computer aided design to produce accurate and high quality visuals
• Creation of marketing collaterals, including catalogues, brochures, direct mailing, flyers, press advertisement and Point of Sales Materials (POSM)
• Manage design & print processes to produce collateral in accordance with guidelines and corporate standards
• Day to day liaison with Strategic Retail Marketing Department (SRMD) Project Manager in the design of collaterals
• Ensure deadlines are met and schedules are adhered to for campaign execution
• Proofread all elements of collaterals to ensure consistency with the corporate style guide
• Embark upon specific marketing communication projects under the guidance of the SRMD Project Manager
• Liaise and manage external agencies
• Timely creation of price and feature card for Sony Designated Store (SDS)
Pre-requisites
• Good standard diploma level education, preferably in Graphic Design
• Minimum of 2 years in Graphic Design role
• Experience in using standard Design and Microsoft Office software packages
• Creative and resourceful
• A self-starter, with ability to work under pressure to meet deadlines
• Good in multi-tasking, to work on more than one design brief at a time
• Good interpersonal and situational management skills
Career Gallery
The role of the Creative Executive is to produces visual solutions to the communication needs of both internal and external customers (Example of internal customer: Product Marketing Department and Project Manager) using a mix of creative skills and understanding of the product key selling points, with the aim of increasing sales by convincing customers through visual/ graphic presentation.
RESPONSIBILITIES:
• Meeting internal customers to discuss on requirements and interpreting business needs
• Developing design briefs by gathering information and data to clarify design issues
• Think creatively to contribute ideas and design artwork to the overall brief
• Use innovation to redefine a design brief and meet the constraints of cost, time and customer
• Use a range of media such as photography and computer aided design to produce accurate and high quality visuals
• Creation of marketing collaterals, including catalogues, brochures, direct mailing, flyers, press advertisement and Point of Sales Materials (POSM)
• Manage design & print processes to produce collateral in accordance with guidelines and corporate standards
• Day to day liaison with Strategic Retail Marketing Department (SRMD) Project Manager in the design of collaterals
• Ensure deadlines are met and schedules are adhered to for campaign execution
• Proofread all elements of collaterals to ensure consistency with the corporate style guide
• Embark upon specific marketing communication projects under the guidance of the SRMD Project Manager
• Liaise and manage external agencies
• Timely creation of price and feature card for Sony Designated Store (SDS)
Pre-requisites
• Good standard diploma level education, preferably in Graphic Design
• Minimum of 2 years in Graphic Design role
• Experience in using standard Design and Microsoft Office software packages
• Creative and resourceful
• A self-starter, with ability to work under pressure to meet deadlines
• Good in multi-tasking, to work on more than one design brief at a time
• Good interpersonal and situational management skills
Career Gallery
