Swedish Vodka Brand Absolut Stops Exporting to Russia

PikaPika33

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https://www.bnnbloomberg.ca/swedish-vodka-brand-absolut-stops-exporting-to-russia-1.1909078

The Absolut Company, the Swedish maker of Absolut Vodka, has stopped all exports of its branded liquor to Russia with immediate effect following a consumer backlash.

The drinks manufacturer’s parent Pernod Ricard SA said earlier this month that product shipments to Russia had resumed, which sparked an outcry in Sweden because of the invasion of Ukraine.


“The reaction over the recent days is clearly reflective of the role Absolut plays for its extended community in Sweden,” Absolut Company Chief Executive Officer Stephanie Durroux said in a statement on Tuesday.

“Acknowledging also the duty of care towards our employees and partners, we cannot expose them to massive criticism in all forms,” Durroux said.
 

WW1 Flying Ace

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I think Absolute is too expensive for Russians lah.

Thought they drink Stolichnaya one.
 

GoodBetterBest

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Should sell them a lot & cheaply, and get them all drunk so that they cannot fight in the war !!! (y)
 

CCCustom

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I think Absolute is too expensive for Russians lah.

Thought they drink Stolichnaya one.
And Smirnoff? The brand itself I think was sold elsewhere but the vodka itself is still made in Russia no?
 

kate spade

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Erm. The Russians don't think much of Absolut anyway. They feel their vodka is way superior. :s34:
 

WW1 Flying Ace

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And Smirnoff? The brand itself I think was sold elsewhere but the vodka itself is still made in Russia no?
Thought Smirnoff is an American brand?

While Smirnoff had its beginnings in Russia, Vladimir Smirnoff fled the country during the Revolution and re-established the brand in Europe more than a century ago. Smirnoff has been in America since 1934 and today, is proudly made in the US, Canada, Great Britain, Italy, Australia, Jamaica, Brazil, Argentina, India, Indonesia and Kenya.
https://www.diageo.com/en/our-brands/brand-explorer/smirnoff
 

pieface

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Many brands have already pulled out of ruskieland. This is just another one to add to the list.

They are getting increasingly isolated from the rest of the world.
 

dambio

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Oh my. Hoarding russian vodka now. Later sell ex ex to russians😂
 
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