The following statement was released via NUFC at 5pm on Monday - and unlike the 2009 version, doesn't encourage prospective purchasers to apply by email:
"As a result of increasing press speculation regarding the future of Newcastle United, the owner of the club, St. James Holdings Limited, wishes to clarify its intentions.
As one of the Premier League's oldest and best supported football clubs - and for the benefit of its many fans and supporters in the UK and across the world - Newcastle United requires a clear direction and a path to a bright and successful future.
To give the club the best possible opportunity of securing the positioning and investment necessary to take it to the next level, at what is an important time in its history, its present ownership has determined that it is in the best interests of Newcastle United and its fans for the club to be put up for sale.
To give an incoming owner the maximum possible flexibility to make meaningful investment in the club, including in its playing squad, the sale process will give interested parties the opportunity of deferring substantial payments.
A process will now commence of identifying new ownership for the club that will be capable of delivering the sustained investment in and dedication to the club that is necessary for it to achieve its ambitions."
ST. JAMES HOLDINGS
A formal announcement of what has unofficially been known for some considerable time is of some interest - but perhaps more significantly, invalidates all recent claims of takeover bids and ongoing interest.
Quite simply were Amanda Staveley, those mysterious Chinese bidders or anyone else to have had a genuine interest in the club, this statement wouldn't exist.
That it does is confirmation that an awful lot of speculation masquerading as knowledge has been foisted on Newcastle supporters in recent weeks.
Sky carried an interview with a lawyer working on behalf of the club, but rather than Justin Barnes it's someone called Andrew Henderson see online here:
"Our intentions are to see if the club can be bought by new ownership by potentially Christmas.
"That would allow seriously interested parties to put themselves forward. It would allow a diligence period to carry on then hopefully by Christmas a sale could conclude.
"Assuming the right person can be found to take the club forward it’ll be about how payments are structured, how much would be payable on day one and how much would be payable further down the line.
“There is a real genuine desire from our point of view to put the club in the best possible position going forward.
"If that means additional funds being available in the short-term we would seek to accommodate that.”