TS, there are several gold specialty stores like bullionstar. For mine I used gold silver central last time. And yes, jewelry stores will always mark up their prices by a lot, like including their stupid workmanship fees into the price. If u are looking to invest, these bullionstar and other specialty stores do sell the plain bullion type of gold bars and coins that are 999 true gold, their prices usually very close to market spot price but include tiny markup of like maybe 30-50bucks and also depends on the rarity of the coin also. Look for Perth mint, Canadian mint coins as they are the popular and easily recognisable coins. For bars, u can find those packed pamp bars from credit suisse and another brand which I forgot. For bars the mark up is lesser compared to coins as it's plain and mainly for investment purpose.