(Beijing) – The private equity firm China Media Capital and the U.S. company Warner Bros. Entertainment Inc. said on September 20 they will launch a joint venture to develop, produce and distribute movies for the international market.
The pair said in a statement that the joint venture will be named Flagship Entertainment Group Ltd. A consortium led by CMC will hold 51 percent of the firm, and Warner Bros will own the rest. Hong Kong broadcaster TVB is part of the CMC group, and has a 10 percent stake in the consortium, the statement said.
The new venture's headquarters will be in Hong Kong, and it will also have offices in Los Angeles and Beijing. It will launch products as early as next year.
Their announcement comes just ahead of President Xi Jinping's visit to the United States from September 22 to 28.
Li Ruigang, the CMC's chairman, said Warner Bros.'s experience in creative storytelling and its expertise in distribution will help Chinese movies on the international market.
China's film industry has grown rapidly in recent years and audiences around the world are interested in Chinese stories, said Li, who used to be the CEO of Shanghai Media Group.
Box office receipts in China hit 29.64 billion yuan last year, up 36.15 percent from a year earlier, said the State Administration of Press, Publication, Radio, Film and Television, the country's regulator of media products. The figure will likely grow even more this year because in the first half of 2015 the receipts figure was 20.4 billion yuan.
Kevin Tsujihara, chairman and CEO of Warner Bros., said his company is interested in learning about the Chinese film industry. Chinese culture and history provided a treasure trove of great stories that the company wanted to tell global audiences, he said.
Warner Bros., part of Time Warner Inc., has made hit films such as the Harry Porter series, The Matrix series and Inception.
CMC and Warner Bros. and three partners – Shanghai Media Group, RatPac Entertainment and WPP – launched CMC Creative Fund to invest in Chinese and international content such as movies and TV shows.
Time Warner started investing in Chinese cinemas in 2002, but because the government said in 2005 that foreign investors could not own more than 49 percent of theaters, it withdrew from the market in 2006.