tripleme
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Driven to “insanity and boredom” while being stuck at home during the partial Covid-19 lockdown in April 2020, Ms Nicole Liel turned to a social media app that was fast gaining popularity among her friends — and around the world — as a way to pass time and be entertained.
The mobile application, TikTok, allowed her to watch and create her own short-form videos.
Downloading the app “changed (her) life forever”, said the 24-year-old.
“I thought I’d (have fun) and post some videos. I woke up the next day, and my phone was just blowing up with notifications…Every time I refreshed my TikTok profile, I would just see the viewer numbers increasing in the thousands per minute,” she recounted to TODAY.
Two years on, Ms Liel, a self-professed full-time "TikToker", boasts more than 125,000 followers and has amassed over 10 million "likes" for her videos, which range from skits reimagining Stamford Raffles in modern Singapore, to product reviews and vignettes of her daily life.
For someone who had toyed with the idea of being an entertainer when she was younger, the app has opened the door for Ms Liel to earn a living as one, as she began getting requests to do sponsored posts for brands earlier this year.
“I started thinking I could make (being on TikTok) a full-time thing… Brands were getting on TikTok last year, but I feel like it was this year where they truly started to use TikTokers as content creators," said Ms Liel. “I started getting some brand deals and it’s quite sustainable in the long run.”
She estimates that she earns, on average, “higher than a fresh graduate’s salary” of S$3,000 a month.
Ms Liel, the 24-year-old TikToker, said that the rates for branded TikTok videos are usually in the range of thousands of dollars. Her highest-paid project on TikTok was a “five-figure number” while her least lucrative projects are usually in exchange for the products that she is promoting.
While her monthly earnings are sometimes higher than that of a fresh graduate, Ms Liel acknowledged that what she does on TikTok cannot provide a stable income source.
“I can be rolling in dough when big projects (involving large sums of money) come in one month, and then become a pauper the next month,” she quipped.
To this end, Ms Liel said she has set up her own business — she runs several eyelash studio outlets — to ensure that she has something to fall back on if she becomes irrelevant and unable to make money on TikTok.
https://www.todayonline.com/big-rea...ktok-boom-unleashes-good-bad-and-ugly-1968086
The mobile application, TikTok, allowed her to watch and create her own short-form videos.
Downloading the app “changed (her) life forever”, said the 24-year-old.
“I thought I’d (have fun) and post some videos. I woke up the next day, and my phone was just blowing up with notifications…Every time I refreshed my TikTok profile, I would just see the viewer numbers increasing in the thousands per minute,” she recounted to TODAY.
Two years on, Ms Liel, a self-professed full-time "TikToker", boasts more than 125,000 followers and has amassed over 10 million "likes" for her videos, which range from skits reimagining Stamford Raffles in modern Singapore, to product reviews and vignettes of her daily life.
For someone who had toyed with the idea of being an entertainer when she was younger, the app has opened the door for Ms Liel to earn a living as one, as she began getting requests to do sponsored posts for brands earlier this year.
“I started thinking I could make (being on TikTok) a full-time thing… Brands were getting on TikTok last year, but I feel like it was this year where they truly started to use TikTokers as content creators," said Ms Liel. “I started getting some brand deals and it’s quite sustainable in the long run.”
She estimates that she earns, on average, “higher than a fresh graduate’s salary” of S$3,000 a month.
Ms Liel, the 24-year-old TikToker, said that the rates for branded TikTok videos are usually in the range of thousands of dollars. Her highest-paid project on TikTok was a “five-figure number” while her least lucrative projects are usually in exchange for the products that she is promoting.
While her monthly earnings are sometimes higher than that of a fresh graduate, Ms Liel acknowledged that what she does on TikTok cannot provide a stable income source.
“I can be rolling in dough when big projects (involving large sums of money) come in one month, and then become a pauper the next month,” she quipped.
To this end, Ms Liel said she has set up her own business — she runs several eyelash studio outlets — to ensure that she has something to fall back on if she becomes irrelevant and unable to make money on TikTok.
https://www.todayonline.com/big-rea...ktok-boom-unleashes-good-bad-and-ugly-1968086
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