One obvious step for video creators is to cannibalize all the related roles that are dominant in the existing game-dev, animation and film industries.
The content creator will be able to make use of the AI techniques that are meant for film production, using them to tell stories in a video format, that he/she could not have done so easily if they were to use a traditional game production pipeline, for film purposes instead of a game.
Those among the fastest will win the race much earlier on YT, while those still thinking "nah, I don't like all the AI stuff coming from YT, such as those from India", will stand to lose with an outdated mentality, thinking that he/she is the fittest.