For me, sound quality is the most import aspect. Cool is never a factor. Wireless is great but of course you need to remember to charge if not good luck.
I am skeptical on the quality of Apple's earphones. Their website talks so highly of their in-ear earphones and they even have the cheek to say "amazing bass response". I got tricked, paid $118 for that piece of crap and the bass was the same as the default earphone. Even Samsung's default earphone has better bass. Amazing bass my arse!
Thus I am never going to waste money on Apple earphones or air pods of whatever fancy names they call it.