endgame 2019 already good ending for series. now got doomsday?
It is a sentiment shared by millions.
Avengers: Endgame was a rare cinematic "lightning in a bottle" moment—a 22-movie payoff that felt like a definitive series finale. For many, continuing past that point feels like a TV show that should have ended at Season 5 but is now dragging into Season 12.
Here is an insightful look at why the MCU continued, why it feels different now, and how the studio is actually trying to pivot to fix that "milked" feeling.
1. The "Disney+" Mandate (Quantity over Quality)
The biggest shift wasn't creative; it was corporate. When Disney+ launched, Marvel was tasked with providing a constant stream of content to drive subscriptions.
- The "Homework" Problem: In the Infinity Saga, you only had to watch one or two movies a year. Post-Endgame, fans were suddenly expected to watch multiple 6-episode shows just to understand the next movie.
- The VFX Crisis: To meet these deadlines, Marvel's visual effects teams were stretched thin, leading to the "rubbery" or unfinished CGI that has plagued recent entries like Ant-Man and the Wasp: Quantumania.
2. The Loss of the "Trinity"
The MCU was built on the emotional backs of
Iron Man, Captain America, and Black Widow.
- The Anchor Problem: Without a central figure to ground the universe, the story has felt "aimless." While characters like Doctor Strange or Spider-Man are popular, they haven't yet filled the leadership vacuum left by Tony and Steve.
- Experimental Fatigue: Phase 4 and 5 were described by Kevin Feige as a period of "experimentation." While this gave us unique projects like WandaVision, it also led to a lack of a clear, overarching narrative (like the steady march toward Thanos).
3. The "Multiverse" as a Double-Edged Sword
The Multiverse was intended to open up infinite possibilities, but for many viewers, it lowered the stakes.
- Death is Cheap: If there’s always another version of a character in a different universe, the emotional finality of Endgame feels slightly undermined.
- Formulaic Writing: Critics argue that the "Multiverse" has become a crutch for fan service (cameos) rather than meaningful storytelling.