yes, ichran.
lol ripoff.
MTL follows:
A counterfeit restaurant, "Today's Ichiran Ramen," has recently appeared in Beijing, highly imitating the famous Japanese ramen chain "Ichiran Ramen." Located in the Wukesong area of the West Fourth Ring Road in Fengtai District, it has already joined a food delivery platform, selling over 100 orders a month with a rating of 4.6 stars, leading many netizens to exclaim, "You can easily be fooled if you don't look closely!"
A comparison of images reveals that the counterfeit "Today's Ichiran Ramen" uses the English word "ICHRAN" on its round signboard, omitting the "I" from the genuine article. The color scheme and font are also very similar to the original. However, closer inspection reveals the phrase "Founded 65 Years After the Founding of the People's Republic of China" printed at the bottom of the signboard, unlike the genuine article which states "Founded 35 Years After the Showa Era." Its delivery platform page even features the advertising slogan "Labor is the foundation of cultivation, taste is the source of respect," using AI-generated rural cartoon characters as promotional images, a style far removed from the authentic Japanese brand image.
In fact, the problem of counterfeit Ichiran Ramen in China is long-standing. As early as 2018, a counterfeit chain store called "Lan Chi Ramen" appeared in Hangzhou, Zhejiang Province. Its signboard, decor, seating arrangement, and even menu design were nearly 100% similar to the genuine product, and it quickly expanded to over 20 cities nationwide. In 2020, a reporter from Japan's Fuji Television (FNN) stationed in Beijing also witnessed a counterfeit Ichiran operating as a delivery service. After testing, they found that the noodles were thicker, the broth was lighter, and it was served with corn and crab sticks, a far cry from the authentic tonkotsu broth.
Ichiran Corporation has always maintained a clear stance on this issue, issuing a statement strongly condemning the counterfeit behavior as "malicious" and emphasizing that its currently directly operated overseas branches are only located in Hong Kong, Taiwan, and New York, USA, and have nothing to do with any counterfeit brands in mainland China. However, given the inconsistent enforcement of trademark and brand protection laws, counterfeit Ichiran stores remain common in mainland China.
Now waiting to buy their instant noodle from PDD
lol ripoff.
MTL follows:
A counterfeit restaurant, "Today's Ichiran Ramen," has recently appeared in Beijing, highly imitating the famous Japanese ramen chain "Ichiran Ramen." Located in the Wukesong area of the West Fourth Ring Road in Fengtai District, it has already joined a food delivery platform, selling over 100 orders a month with a rating of 4.6 stars, leading many netizens to exclaim, "You can easily be fooled if you don't look closely!"
A comparison of images reveals that the counterfeit "Today's Ichiran Ramen" uses the English word "ICHRAN" on its round signboard, omitting the "I" from the genuine article. The color scheme and font are also very similar to the original. However, closer inspection reveals the phrase "Founded 65 Years After the Founding of the People's Republic of China" printed at the bottom of the signboard, unlike the genuine article which states "Founded 35 Years After the Showa Era." Its delivery platform page even features the advertising slogan "Labor is the foundation of cultivation, taste is the source of respect," using AI-generated rural cartoon characters as promotional images, a style far removed from the authentic Japanese brand image.
In fact, the problem of counterfeit Ichiran Ramen in China is long-standing. As early as 2018, a counterfeit chain store called "Lan Chi Ramen" appeared in Hangzhou, Zhejiang Province. Its signboard, decor, seating arrangement, and even menu design were nearly 100% similar to the genuine product, and it quickly expanded to over 20 cities nationwide. In 2020, a reporter from Japan's Fuji Television (FNN) stationed in Beijing also witnessed a counterfeit Ichiran operating as a delivery service. After testing, they found that the noodles were thicker, the broth was lighter, and it was served with corn and crab sticks, a far cry from the authentic tonkotsu broth.
Ichiran Corporation has always maintained a clear stance on this issue, issuing a statement strongly condemning the counterfeit behavior as "malicious" and emphasizing that its currently directly operated overseas branches are only located in Hong Kong, Taiwan, and New York, USA, and have nothing to do with any counterfeit brands in mainland China. However, given the inconsistent enforcement of trademark and brand protection laws, counterfeit Ichiran stores remain common in mainland China.
Now waiting to buy their instant noodle from PDD
