My wife likes when I put in some thoughts when I get her something.
She's not the type that like guys that lead with money (eg buy expensive stuffs for her)
My wife comes from money with family in Malaysia having business in palm oil products and thousands of acres of land.
Before I met she has tons of suitor. She told me she don't like that Singapore guys not thoughtful, and lead with money. She find it funny how some guys will attempt to "flex" their money and "net worth" when her family literally in the top 1% of the 1% so shes not looking for that.
In the end she choose me because in her words "I don't take myself serious", "funny" and "I take care of family"