Travis_Touchdown
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A record number of Chinese restaurants and cafes have flooded Singapore over the past year, using the island as a test bed for global expansion as they escape pallid consumer demand, extreme price competition and super-squeezed profit margins back home.
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Gateway Singapore
Traditionally a bridge between Eastern and Western cultures, Singapore is an ideal gateway for expansion with its 6.1 million predominantly Chinese population, said officials at Chinese firms. It is also a wealthy, fashionable place so having a presence there is for good branding, they said.
“If we can build up our brand in Singapore, the brand awareness can go to Malaysia and Vietnam, even Indonesia,” said ChaPanda’s Jia.
Some smaller Chinese names are often backed by deep-pocketed investors, allowing them to outbid local rivals for prime locations.
Michelin-starred Yong Fu from Shanghai, for example, entered Singapore last year with an investment of S$10 million.
The sum covered renovation and provides liquidity for rental, staff and other operational costs such as a wine cellar for about five years, said Ye Cheng Zhong, a Yong Fu director and one of three investors.
With Singapore as phase one, he plans to take Yong Fu to London at the end of the year, then New York and Paris next year.
Investment from large Chinese conglomerates, however, has pushed up rent, particularly in high-traffic areas where the supply of commercial space is tight, said Ethan Hsu, head of retail for real estate firm Knight Frank.
Moreover, the influx of Chinese restaurants “dilutes the organic culinary fabric of Singapore,” said food critic KF Seetoh.
Still, such factors are unlikely to stop Chinese companies’ flight from the price wars back home.
“The competition here will only intensify,” said Nong Geng Ji’s Zhou.
REUTERS
See article @ https://www.businesstimes.com.sg/in...ms-flock-singapore-first-step-expansion-drive
then don't live in a country with 75.9% chinese population?
Low?Dump more & more here pls...
make our food costs low for diners again![]()
wonder why it wasn't news when american restaurants and cafes flooded singapore back in the day![]()
what is chinese food then?You saying all Chinese are the same.
As pointed out above , the food flooding in is the non-traditional Singapore foods.
I happen to prefer it , so I am happy , but likely there are others not so much.
what is chinese food then?
is zi char chinese food? is hainanese chicken rice chinese food? is bak kut teh chinese food? is hokkien mee chinese food? is chai tow kway chinese food?
Because last time don’t have social media or internet on mobile phone to resonate this?wonder why it wasn't news when american restaurants and cafes flooded singapore back in the day![]()
It wasnt this bad when i started going to Xiang Xiang in 2016 or 2017 but now the whole street is full of Chinese restaurants. I think only ah chiu and maybe 1 or 2 restaurants are not ChineseI goes Bugis the Liang Seah street and I thought I was in Guangzhou’s Beijing Road.
Moreover, the influx of Chinese restaurants “dilutes the organic culinary fabric of Singapore,” said food critic KF Seetoh.
cause they were never that invasive and weren't in your kopitiamswonder why it wasn't news when american restaurants and cafes flooded singapore back in the day![]()
i define it as if it came from china, it is chinese food. the concept of it being non-traditional is ridiculous because none of the singaporean dishes that you think of was traditional when it was first introduced to singapore.Its very regional no?
How do you define it?
So many restaurants how to say , when you going out with friends , you say what?
Not just gaining traction but also getting the focus it deserves.I'm glad that our laundry business is gaining traction