DBS My Account is a brand name. Just like Multiplier Account is another brand name. All these accounts are multicurrency account.
I believe My Account was created to attract foreigners working in Singapore. Just my personal observation. Foreign Talent working in Spore has to open a bank account. Most accounts have minimum balance and fall below fee. Even POSB Saving Account has such restriction. I guess DBS may have seen a market segment and catered to it. Removing the fall below fee will be attractive to many people.
After finding out about this My Account, I closed my 40 years old POSB Saving Account and opened this. I have been paying fall below fee so often because I do not keep too much money in the saving account. It is more for daily use. So My Account is just right for me. Bulk are my cash are tugged away in the Multiplier Account earning higher interest. I saved $24 a year just by changing to My Account.
I personally don't see why banks still want to offer a single currency bank account these days. I also don't see why people want to keep their multi-currency account that has fall below fees. It is not too much a hassle to change account within the same bank. My biggest challenge was to re-direct some of my GIRO and scheduled transfers to the new account.
DBS My acc is stated to be a multicurrency acc, why call it new? What is different here vs older multicurrency acc other than the name? Puzzled.