The main point that people are missing is that the only 'business' that finds it 'lucrative' to advertise in Singapore is our government lol.. privatise our public transport, and then they cannot make ends meet cos few biz finds sg good for biz, so advertising revenue has to be supported by gov like a gov handout. Might as well take back the public svc responsibility by absorbing pub transport back into gov, which was the right/moral way all along.