But what exactly does the 'Made in Italy' brand mean?
It means a product that is entirely made in Italy, from the design and working out on paper, up till the product is made, finished and ready for sale.
The Made in Italy name ought to denote the actual and total provenance and production in Italy of the article that bears its name; 'ought' because unfortunately in many cases this is not so.
In fact, many products can carry the Made in Italy name even when they are almost entirely made abroad!
According to article 24 of the European Customs Code (Reg EEC 2913/1992), a product which has been made in two or more countries is considered to originate in the country where the final transformation or substantial work took place.
This means that if an article is produced 70% abroad and 30% in Italy (in the case of a handbag the 30% could correspond more or less to the attaching of the handles and the brand's logo) such an article could be labelled as Made in Italy. However even more shocking is that even an article that has been entirely produced abroad could bear the Made in Italy label, if it has been commissioned by a firm that is based in Italy.